Learn a model.
Make your next move.
Practical education for building a business beyond sport. Start with income models, then work through the numbers and delivery.
7 playbooks
How athletes make money beyond their sport
Compare six athlete income streams, their tradeoffs, and a practical way to choose your first business model.
Read the playbook ↗BUSINESS MATHWhat a seven-figure athlete business actually takes
Understand $1 million in annual revenue, model customer volume, and test capacity before chasing a bigger income target.
Read the playbook ↗COACHING & CAMPSHow to start an athlete coaching business
A practical pilot plan for lessons and small-group clinics, with capacity and break-even examples.
Read the playbook ↗SPONSORSHIPSHow to build an athlete sponsorship proposal
Create a sponsor-ready offer around audience fit, deliverables, usage rights, and useful reporting.
Read the playbook ↗PRODUCTS & OWNERSHIPDigital products for athletes: validate before you build
Choose between workshops, courses, templates, memberships, and merch using buyer demand and delivery economics.
Read the playbook ↗COLLEGE & NILStarting a business as a college athlete
A practical planning checklist for student-athletes exploring coaching, content, sponsorships, and products.
Read the playbook ↗BUSINESS MATHRevenue vs. profit for an athlete business
Read your business numbers correctly, account for hidden delivery costs, and avoid confusing sales with personal income.
Read the playbook ↗No guides match. Try “coaching,” “products,” or “revenue.”